The lucky recipient of the WTF? Award must be offering for sale in the UK an item of cat paraphenalia so pointless and/or hideous that the average response to said item would be one of utter disbelief.
This cat appears to be somewhat embarrassed. I don’t know why, I reckon more of our cats should have their own fire engines: they could use them to help other cats who are stuck up trees, thus enabling the Fire Service to concentrate their efforts on inferno-management.
If your cat would like to fulfil its civic duties, the Cat Play Box Fire Engine is available from Amazon for £13.52.